ICHARS Brand Manual
and Style Guide

As a general rule, third parties may not use the Institute of Clinical Hypnosis (ICHARS) logo. There are limited circumstances under which third parties may use the ICHARS logo. The logo must always be used pursuant to the specifications on these pages to identify ICHARS or ICHARS services. Any use that falls outside of these specifications is strictly prohibited.

Third parties may only use the logo under the following limited circumstances: In advertising, marketing collateral, or a website that references your connection with ICHARS (e.g., the material states that you are an ICHARS-accredited coach training program or ICHARS Member) provided that the area in which the ICHARS logo is used includes the corporate logo of at least one other company with which you have a similar relationship.

Do not use the ICHARS logo in products, product packaging or other business services for which a formal license is required. The logo may link only to coachfederation.org. You may not use it to link to other pages on your website or any other websites. The logo may not be used to indicate any kind of endorsement by ICHARS of a company’s product or service; or that any official status for any product or service has been conferred by or is otherwise associated with ICHARS; or to show any kind of relationship with ICHARS aside from those permitted above.

The logo may not be displayed as a primary or prominent feature on any non-ICHARS materials. Companies using the logo pursuant to these guidelines must also display in the primary and more prominent position, their own logo(s), business name, product names, or other branding. The logo may not be imitated or used as a design feature in any manner. The logo may not be used in a manner that would disparage ICHARS or its products or services. Neither the logo nor the ICHARS name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like. Non-ICHARS materials should not mimic any ICHARS advertising, product packaging or website design.

ICHARS reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in ICHARS’s sole judgment, does not comply with these guidelines or might otherwise impair ICHARS rights to the logo. ICHARS further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.

ICHARS’s name (“Institute of Clinical Hypnosis”), acronym (“ICHARS”) and/or logo may not be used by an individual or organization that isn’t directly affiliated with ICHARS.

Examples of acceptable use include:

• ICHARS certified Cognitive Hypnotic Coaches referring to themselves as such in press releases regarding career milestones
• ICHARS certified Cognitive Hypnotic Psychotherapists referring to themselves as such in on their website.
• ICHARS certified PROS School Counselor referring to themselves as such in on their social media platform.

Examples of unacceptable use include:

• Graduates of ICHARS-accredited coach-training programs calling themselves an ‘ICHARS Coach’
• Creating a LinkedIn group with a title such as ‘ICHARS Coaches Group’, ‘Cognitive Hypnotic Coaches Groups’…