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Brand Building for Coaches and Therapists

Create your own branding strategy while learning the most comprehensive goal setting and accomplishing model created for coaches and therapists.
★★★★★ 14 Reviews

952 Past Students


Brand building for Psychologists and Coaches

Course includes

SOFT SEA is the most comprehesive goal setting model created for Coaches and therapists to help them help their clients set and achieve their goals

Course Overview

In this course, we will focus on addressing probably the biggest challenge that most psychologists, coaches and trainers face. The challenge is to be able to create a constant flow of clients and participants for one-to-one and group sessions.

This course is a result of a request by the participants of our coaching and psychotherapy courses who wanted to know about the various strategies that we have used over the years which have helped us get participants for our training programs and clients for coaching and therapy sessions.

While developing this course I realised that the strategies covered in the course will be useful for any good and skilled psychologist, coach or trainer who is looking for a long-term strategy which is extremely cost-effective to get more clients and participants.

Course Outcomes

  • Learn to have a clearly defined outcome that is ecological
  • Strategies to generate a regular flow of clients/participants
  • Using different social media platforms effectively for promotions
  • Identify the hindrances that stop you from creating your own personal brand
  • Strategies to overcome both conscious and unconscious hindrances
  • Develop intrinsic motivation that helps you execute these strategies effectively
  • Restructure your thoughts and develop a positive attitude towards your brand
  • Learn the powerful SOFT SEA Goal Setting Model

Only enrol for this course on brand-building for psychologists and coaches, if you are really good at what you do. In case you feel you need to develop skills to become an effective psychologist, coach or trainer then kindly do the courses that help you develop those skills first.

If you are looking for a comprehensive course to develop those skills, I would highly recommend you check out the Cognitive Hypnotic Coaching Diploma.

Session Flow

This course on branding and Promotions will be divided into three sections:

  1. In the first section, I would share the journey of ICHARS along with the challenges that we faced and how we overcame those challenges.
  2. The second section will be based on our in-house coaching model SOFT SEA. During this section, I will help you create a strategy and plan of action that you can follow to create awareness about yourself and your work.
    This will become the foundation that will enable you to get more clients and participants. In this section, we will also identify the hindrances that may stop you from taking consistent actions.
  3. In the third section, we will finally focus on the different techniques that will enable you to overcome these hindrances. An additional advantage of enrolling for this course is that you will experience the amazing SOFT SEA model of goal setting and accomplishment.
    You would be able to use the same model with your clients and participants to help them set and achieve their goals.

Helping you develop this skill to help clients set and achieve their goals is not really a part of the objectives of this course but this is just an accidental effect because of the way the course is structured. Think of this as a super bonus. To be true, the bonus is actually even more valuable than the original course objective.

So if you are a psychologist, coach or trainer who would like to get more clients for one-to-one sessions or participants for group sessions by using strategies that give sustainable results, enrol for this course now.

Course Facilitator


Nitin Shah

Author: Destiny of Choice
Founder: ICHARS Support Foundation
CEO: Institute of Clinical Hypnosis and Related Sciences (ICHARS)

Renowned transformative coach who is committed to guiding change facilitators like Coaches, Psychologists and Trainers into their highest potential


The training does not give you the license to practice counselling/psychotherapy but is aimed at enhancing your therapy skills. Please check your state/national laws to practice therapy and ethical guidelines for your region.

The participant is fully responsible for the therapy sessions they conduct and their outcomes, the trainer or the institute takes no responsibility arising out of the sessions that the participant conducts.

Course Curriculum

Brand building welcome 00:00:53
The story – Brand Building 00:10:00
Success Principle's
Success Principles 1 to 3 00:06:00
Success Principle 4 00:04:00
Success Principle 5 00:02:00
Success Principle 6 00:02:00
SOFT SEA Coaching Model
SOFT SEA – Introduction 00:05:00
SOFT SEA – Future 00:08:00
SOFT SEA – Actions 00:02:00
SOFT SEA – Capabilities 00:02:00
SOFT SEA – Emotion 00:01:36
SOFT SEA – Ripple Effects 00:03:00
SOFT SEA – Tasks 00:04:00
SOFT SEA – Hindrances – Sort 00:02:00
SOFT SEA – Hindrances – Resources and Skills 00:02:00
SOFT SEA – Hindrances – Mental State 00:02:00
SOFT SEA – Effective Change – Identify 00:01:00
SOFT SEA – Effective Change – Thoughts 00:03:00
SOFT SEA – Effective Change – Emotions 00:02:00
SOFT SEA – Summary 00:03:00
SOFT SEA – Evaluation and Assignments 00:07:00
SOFT SEA – Advanced 00:04:00
SOFT SEA – Closure 00:02:00

Brand Building for Coaches and Therapists



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  1. Avatar for Nitin Shah
    mailsonali.vasaikarJanuary 2, 2020 at 11:52 pm


    Thank you Nitin Shah for this totally different perspective in goal setting. Information provided in this course is highly applicable and I loved the content. Your dedication and efforts were quite visible. God bless you

  2. Avatar for Nitin Shah


    Thank you sir for an amazing session. The workbook created was a real help.

  3. Avatar for Nitin Shah

    Very useful for Psychologists, Trainers and Coaches


    The SOFT SEA Coaching Model is simply amazing for goal setting and accomplishment. The specific strategies for brand building covered during the course are both effective and actionable.

  4. Avatar for Nitin Shah

    One of the best


    Nitin sir is one of the best trainers anyone could have asked for. And the whole format is so much helpful in dealing efficiently with clients. Very much recommend!

Brand Building for Coaches and Therapists