Explore the intriguing world of consumer psychology at ICHARS. Learn how hypnosis and psychological strategies are used in marketing and advertising to influence consumer behavior and decision-making. Stay informed with our latest articles and insights
Think about the coverage of a natural disaster, where heart-wrenching images and emotive storytelling evoke empathy and anger, directing our emotions and thoughts. Or perhaps reflect on the global pandemic that took place, where the media’s framing of facts, language
Coca-Cola: The iconic beverage brand has used hypnotic language patterns in their advertisements to create emotional connections with their audience. By employing words and visuals that evoke feelings of happiness, nostalgia, and togetherness, Coca-Cola has successfully ingrained their brand in
